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A place to view all the most relevant technology and web development articles to help you scale your business.

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    Featured image for “Revolutionize Your Brand Through Impactful Website Overhauls”
    12/13/23

    Revolutionize Your Brand Through Impactful Website Overhauls

    Discover how website innovation enhances perceived value. Learn key strategies for effective website overhauls and business growth.
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    Featured image for “Member Loyalty Mastery for Retention and Engagement”
    12/05/23

    Member Loyalty Mastery for Retention and Engagement

    Explore key strategies for mastering member loyalty, from personalized renewal journeys to fostering long-term engagement and member satisfaction.
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    Featured image for “Customer Conversion Guide: Customers into Members”
    11/21/23

    Customer Conversion Guide: Customers into Members

    Boost customer conversion by turning first time buyers into loyal customers using entry offers, content unlocks, limited-time discounts, and community involvement. Enhance member value with tiered memberships, annual subscriptions, and bundled services. Drive business growth with a strong community plus upselling and cross-selling techniques.
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    Featured image for “Ho-ho-hold onto your Subscribers: Proactive Churn Rate Reduction for the Holidays”
    11/08/23

    Ho-ho-hold onto your Subscribers: Proactive Churn Rate Reduction for the Holidays

    Discover how to reduce subscriber churn and boost member retention during the holiday season with effective strategies. From personalized engagement to special incentives, learn the secrets to minimizing subscription cancellations, keeping subscribers engaged and satisfied.
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    Featured image for “Avoid Subscription Fatigue: Strategies to Boost Subscription Numbers”
    11/01/23

    Avoid Subscription Fatigue: Strategies to Boost Subscription Numbers

    To succeed during the holiday season, businesses offering memberships and subscriptions should go above and beyond to address subscription fatigue. Strategies include differentiation, crafting a memorable brand identity, and customer-friendly promotions. Listening to customer feedback and prioritizing a customer-centric approach is key. Offering lifetime access or supplementary one-time purchases can boost your subscription business. By enhancing the customer experience, businesses can thrive during the holidays and beyond.
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    Featured image for “The Art of Storytelling in Holiday Emails”
    10/25/23

    The Art of Storytelling in Holiday Emails

    Creating Emotional Connections with Your Audience The holiday season is a time of warmth, joy, and togetherness. Your brand has a unique opportunity to infuse these sentiments into your email marketing campaigns and forge a stronger bond with your subscribers. How can you achieve this? The answer lies in the art of storytelling. Why Storytelling Matters Stories have a remarkable
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    Featured image for “Preparing Your Email List for the Holiday Rush”
    10/18/23

    Preparing Your Email List for the Holiday Rush

    Let’s be real, the holiday season is already here. Retail stores are putting out Christmas decorations on the first day of fall… If you haven’t started holiday preparations for your business, now is the time. In fact it’s the most crucial time for your business to connect with customers and boost sales. Yet amongst all the holiday commotion the state
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    Featured image for “Successfully Move Emails from Promotions to Primary”
    10/13/23

    Successfully Move Emails from Promotions to Primary

    Trying to understand how to move email from promotions to primary? Do you want to ensure your important messages reach your subscribers during the holiday season? The answer is YES, yes you do! And you’re not alone. Many membership based businesses face the challenge of their emails being sidelined into the Promotions tab, where they might go unnoticed. But fear
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    Featured image for “Holiday Email Marketing Dos and Don’ts”
    10/04/23

    Holiday Email Marketing Dos and Don’ts

    The holiday season is a golden opportunity for businesses to connect with their audience, boost sales, and spread a little festive cheer. One of the most powerful tools in your holiday marketing toolkit is email. When harnessed effectively, holiday email marketing can drive engagement and revenue like no other channel.  However, threading the needle between engaging content and an inbox
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    Featured image for “Anticipating the Trendsetting Colors of 2024”
    09/22/23

    Anticipating the Trendsetting Colors of 2024

    A Glimpse into the Palette of Possibilities As we gear up to welcome the year 2024, the world of design and marketing is ablaze with anticipation for the expected colors that will dominate the scene. We take a sneak peek into the future, exploring the hues and shades that are poised to take center stage. Get ready to infuse your
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