If you’re hoping to turn your website into an online customer conversion machine, you’re in the right place. This blog post will share some of our best web design tips to help you take your site to the next level. From optimizing your home page to using effective calls to action, we’ll show you how to turn your site into a powerful marketing tool. So let’s get started!
Creating a visually appealing website design
Every Serious web designer or business owner knows that a great website is not complete without excellent design. The package your website delivers to users includes the overall layout, font, color scheme, graphics, and other visual elements.
The bottom line is that you can’t afford to cut any corners regarding your website’s design. Aesthetics are just as important as the quality of your content, so you need to make sure that your pages look fantastic and function perfectly before you start driving traffic to them.
Here are a few tips that will help you create a visually appealing website design:
- Use whitespace effectively: Whitespace is one of the most important aspects of web design. By using it effectively, you can create a clean and modern look that will make your website more enjoyable to browse. Be careful not to overdo it, as too much whitespace can make your pages look empty and uninviting.
- Keep your pages organized: The layout of your pages should be easy to follow and logical. Users should be able to find what they’re looking for without difficulty, so make sure your navigation is simple and effective.
- Use high-quality images: Images are a great way to add visual interest to your pages. Choose images that are relevant to your content, and be sure to use ones that are high quality; low-resolution images will make your site look unprofessional.
- Choose the right colors: The colors you use on your website should be chosen carefully. They should complement each other and create a pleasing overall aesthetic. Be careful not to use too many colors, as this can overwhelm users.
- Use fonts effectively: The fonts you use on your website play a big role in its overall appearance. Choose fonts that are easy to read and pair them together judiciously; too many different fonts can make your pages look cluttered and chaotic
Optimizing website design for conversions
Your website is your most important marketing asset and should be designed with one primary goal: to turn prospects into customers.
Here are some web design tips that will help you do just that:
- Keep it simple
The simpler your website design, the easier it will be for visitors to find what they are looking for and take the desired action. Get rid of anything that is not necessary and focus on creating a clean, user-friendly interface.
- Use contrasting colors
Contrasting colors are easier on the eyes and can help highlight the most important elements on your website. When choosing colors, pair them judiciously so as not to create a jarring effect.
- Use whitespace strategically
Whitespace doesn’t have to be white – it can be any color that provides contrast against the other elements on your website. Use it strategically to create a visual hierarchy and guide visitors’ eyes to the most important elements on each page.
- Make use of negative space.
In addition to using whitespace, you can use negative space – the areas where there are no elements – to create visual interest and direct attention to specific areas on your pages.
- Use images wisely
Images are a powerful tool that you can use to add emotion and interest to your pages, but they should be used wisely. Choose high-quality images relevant to your content and ensure they are properly optimized for faster loading times.
- Incorporate videos
Videos are another great way to add emotion and interest to your website while also allowing you to showcase your products or services. When incorporating videos, make sure they are hosted on a platform like YouTube or Vimeo so as many people can view them as possible
Incorporating effective calls-to-action
Calls-to-action (CTAs) are a vital part of web design, yet they are often overlooked. A CTA is a graphic or text that encourages a web visitor to take action, such as subscribing to a newsletter, downloading a white paper, or making a purchase.
There are many factors to consider when incorporating CTAs into your web design, such as placement, color, size, and messaging. Placement is probably the most critical factor—you want to make sure your CTAs are visible and easy to find. Color is also essential—you want your CTAs to stand out from the rest of the content on your website. And finally, size and messaging are both critical in determining how effective your CTAs will be.
If you take the time to incorporate effective calls-to-action into your web design, you’ll be well on turning your website into an online customer conversion machine!
Designing for mobile users
Design your website with mobile users in mind. More and more people are using their phones and other mobile devices to browse the internet, so you need to ensure that your website is optimized for them. This means that your site should be easy to navigate, with large buttons and clear text that can be read on small screens. It would be best if you also designed your pages to load quickly on all devices, as mobile users are often in a hurry and don’t have time to wait for slow-loading pages.
In addition, you should ensure that your website is designed to be responsive to resize itself to fit any screen size. This is especially important for eCommerce sites, as many shoppers use their phones to make purchases while on the go. If your site isn’t responsive, they may have difficulty completing the purchase, which could lead to lost sales.
Using effective website copy
To ensure your website’s copy is compelling, it must contain certain key elements. These elements are:
- A headline that grabs attention and tells visitors what your website is about
- Subheadings that break up the text and make it easy to scan
- Short, easy-to-understand sentences
- Bullet points that highlight essential information
- Calls to action that tell visitors what you want them to do next
Creating a solid website navigation
A good rule of thumb for website navigation is the “3 Click Rule.” This means that a customer should be able to find what they are looking for on your site within 3 clicks. All your pages should be easily accessible from the home page, and the links should be easy to find and follow.
Creating robust website navigation will help ensure that your visitors have a positive experience and can find the information or products they are looking for quickly and easily.
A/B testing your website design
Before you pat yourself on the back and declare your website “done,” take a step back and consider whether your design is helping you achieve your business goals. The fact is, no matter how aesthetically pleasing your website may be, it won’t do much to generate leads or sales if it’s not properly optimized.
One of the most important aspects of optimization is A/B testing, which allows you to test different versions of your website design to see which one performs better. By understanding what works and doesn’t, you can make changes that will significantly impact your bottom line.
Here are a few tips for A/B testing:
- Test one element at a time
When starting with A/B testing, it’s best to focus on testing one element simultaneously. This will make it easier to identify which change had the most significant impact on your results. The most common elements tested include headlines, images, calls to action, and forms. Once you’ve identified which element needs improvement, you can start testing different versions to see which one performs best.
- Make small changes
When making changes to your website design, it’s essential to make small changes rather than overhaul everything at once. This will help you identify which specific change had the most significant impact on your results.
For example, if you’re testing headlines, try changing the color or size of the headline rather than the entire text. Or, if you’re testing images, try using a different image or adding an overlay. You can gradually improve your website design by making small changes without starting from scratch each time.
- Set up goals before you start testing
Before you start A/B testing your website design, it’s important to know what success looks like. Otherwise, it will be difficult to know whether the changes you made had any impact at all. Some common goals businesses set for their websites include increasing conversion rates, generating leads, or increasing web traffic. Once you have an idea of what success looks like for your business, you can start setting up specific goals for each test that you run.
- Be patient
It can be tempting to want to see results from your A/B tests immediately, but patience is essential throughout the process, depending on factors such as traffic levels and web design complexity. This can take weeks or even months to gather enough data to reach statistically significant conclusions. If possible, try running each test for at least two weeks before making any decisions. After all, even minor conversion rate improvements can significantly impact your business over time!
Updating your website design regularly
The fact is that the look of your website directly impacts how much traffic your site generates and how successful it is at converting that traffic into paying customers. You could miss a lot of business if you have an outdated website design.
Here are some tips to help you keep your website design up-to-date and looking its best:
- Use fresh, high-quality images.
When it comes to website design, images are worth a thousand words. Make sure to use high-quality, professional photos that reflect your brand well. Avoid using generic stock photos whenever possible.
- Create a responsive design.
These days, more people are accessing the internet from their mobile devices than from desktop computers. That’s why it’s important to have a responsive website design that looks great on all devices. A responsive design will automatically adjust to different screen sizes.
- Use clear and concise text.
Your website visitors should be able to understand your message quickly and easily. Use simple language and short sentences to get your point across effectively. bullet point list
- Implement effective calls to action.
Your website should have clear calls to action (CTAs) that tell visitors what you want them to do next. Whether you want them to sign up for your email list or make a purchase, your CTAs should be prominent.
Web development mistakes can be costly and delay your ability to service your clients or grow your business. With our expert developers, you can confidently innovate, evolve and grow your business. Mintun Media, Portland’s web design agency, can turn your website into an online customer conversion dynamo schedule 30 min call.